Brightkins, started by Learning Resources in 2021, is a dog toy company specializing in puzzles, treat dispensers and lick mats. I had the pleasure of leading the design and creative direction of the brand for 3 meaningful years. During my time with Brightkins, I was responsible for establishing the brand guidelines for both print, digital and retail, as well as being solely responsible for developing and executing the packaging and digital assets for over 50+ skus for our DTC website, Amazon, and retail partners including Walmart, Chewy and Target. I was also responsible for developing best in class photography and video assets. Please enjoy some of the highlights!
All 45 Brightkins skus and 3 Hunger For Words exclusive packaging designs.
Teaser video for new Brightkins product launch. Responsible for concepting, direction & editing.
:30 Brand Campaign Video created as a launch to support the new Brightkins brand. From this shoot we came away with :06, :15 and :30 ad spots, as well as a full google/amazon ad campaign. We used a third party studio and creative agency to produce this campaign. I was responsible for leading the creative direction in conjunction with the agency, and provided direction on set at the shoots.
Responsible for storyboarding, art direction on set, final editing.
Responsible for storyboarding, art direction on set, final editing.
Some favorite shots from the various photography shoots I have organized, coordinated and directed.
Amazon, Walmart and Brightkins.com landing pages.
Created and developed this Dog House influencer box that we would send out full of our toys to social media influencers. It was a ton of fun conceptualizing this and seeing it out in the wild on social media.
Summit Sums was a project that was a big challenge for me and one of my favorite to date! It was my first attempt at illustrating a game board and characters, taking direction from our main game designer. I am incredibly proud of the finished product. You can see some detailed shots of both the packaging and game board design.
Closer look at game board, characters, and card art.
Game piece die line vector art
Cooper was one of the more challenging but rewarding projects I took on. I was responsible for the art direction and design execution on all things Cooper including the classroom set package, single sku package, over 40+ lesson plan cards, directional coding cards, photography, video content, pdp and amazon content and web assets. All on a rushed timeline and using questionably working prototypes. Here are some of a few highlights on some of the content I created, packaging layouts and my personal favorite, the cooper troubleshooting video.
Art direction, filiming, editing, final cut
Art direction, filming, editing, final cut
Cooper packaging and contents.
Art direction, execution, copy
Art direction, execution, copy
Worked with vendor to create a styrofoam insert that can store content and robots in the classroom
Learning Resources is an educational toy company based in Vernon Hills, IL. Over the last 7 years I have I have designed 35+ packages for our products, executing structure exploration, photography and art direction, and art design, while collaborating closely with our Product Development and Marketing teams. Here are a few of my favorites from over the years.
Package Design, Photography Direction. This package was printed with a matte finish and UV Coating on the product images/photography.
Packaging structure design and execution, art direction and execution on graphics and photography, photo editing
Package Design, Bridge Builder Card Design, Photography Direction.
Product & Packaging nominated for Toy of the Year 2023 STEM Category.
Package Design, Challenge Book Design and Layout, Photography Direction
Package & Structure Design, Inner Carton Design.
This project took two pre existing math games combining them for a STEM Club product exclusive for Amazon. This package would then be shipped to customers as is, which created an awesome opportunity for brand awareness for the company.
Package Structure & Design, Challenge Workbook Illustration
Package Design & Illustration, Challenge Book Layout & Design, Photography Direction
Package Design & Illustration
Package Design, Photography Direction/Execution.
Originally created as a single tournament logo, but then developed as a unique mark with a color system to be applied for multiple locations across the state of Florida. This tournament has been running strong for almost a decade.
The Hoop Vibe logo was created to solidify it’s presence as the go to for high school basketball coverage across the state of Florida. Responsible for showcasing prospects thru many different organized events, the logo needed to be simple, bold, and clean.
Logo identity refresh
Logo Design
Various projects inspired by popular culture and entertainment, etc. Work ranges from social media posts to custom posters and fantasy sports logos.
